In the US, the industry earned about $9.5 billion in 2007, $11.7 billion in 2008, and US$25.1 billion in 2010, according to the ESA annual report. As of July 2018, video games generated US$134.9 billion annually in global sales. The video game industry has grown from niche to mainstream. The industry encompasses dozens of job disciplines and thousands of jobs worldwide. The video game industry is the tertiary and quaternary sectors of the entertainment industry that specialize in the development, marketing, distribution, monetization and consumer feedback of video games. The expo floor at the 2010 Game Developers Conference
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